MSc Digital Marketing Management

Key Facts

Awarded By

Duration

15 months (Coursework & Dissertation)

Location

Colombo

Overview

Get a grip on the digital marketplace with our masters degree in Digital Marketing Management. This course will enable you to deal with digital marketing strategies and stay one step ahead in a fast-growing industry. Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century.

With Staffordshire University, UK, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.

This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.

Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.

Teaching & Learning

Contemporary Digital Marketing Strategy
Cross-Cultural Management and Leadership
Digital Marketing for SME’s
Digital Marketing with Impact
Digital Marketing Strategy in Practice
Global Digital Marketing Decisions
Dissertation

Student Support

At APIIT we have a range of support mechanisms in place to ensure you have assistance and guidance to complete your studies.

Academic and Library Support

Writing support including one-on-one sessions, group tutoring, and peer-assisted study sessions to help students with writing, including grammar, structure, assignment planning and citation guidance. More details

LinkedIn Learning in support of lifelong learning and continuous development of students leading to earn diverse certifications. Library Resources with access to academic journals, books, and databases, as well as guidance from librarians on research methods and other important information services requests. More details

Industry Liaison Services

Career counselling to in help students identify career paths, develop resumes, and prepare for interviews. Internship Programs by facilitating internships and work placements opportunities that provide real-world experience. Networking Events that connect students with potential employers and alumni networks. Skill Development Workshops on soft skills such as communication, leadership, and teamwork, which are critical for career success. Read more

ICT Services

Assistive Technology via state of art computer laboratories, IT security, Office 365, Leaning Management systems, digital learning platforms that help students. Read more

Mental Health and Well-being, Physical Health, Inclusion, and Diversity

Mental Health Counselling Services by a trained professional team to support personal challenges faced by students including stress, relationship concerns, personal attributes related concerns, addictions, sexual health concerns, educational challenges, family concerns and other pressing matters. Connect to support Fitness Opportunities promoting physical health via diverse sports. Read more

Disability Support to discuss accommodations for students with disabilities, such as note-takers, extended exam time, and accessible facilities Connect to support. Diversity and Inclusion Initiatives that promote an equitable, inclusive, safe environment with equal opportunities for all students from diverse backgrounds.

Financial Counselling

Financial Counselling that help students manage their finances, understand student loans, and apply for financial aid. Emergency Financial Assistance for students facing unexpected hardships Connect to support.

Community and Social Support

Student Organisations and Clubs that help students connect with peers who share similar interests. Uni Support from peer support groups and mentorship from faculty, staff, or upper-year students Reach Clubs and Societies.

Admission Requirements

Honours Degree in any discipline with a Second Class Lower Division

AND

5 years industry experience in managerial capacity preferred

AND

Applicants must be able to demonstrate a good standard of English

Career Opportunities

Our distinguished panel of lecturers consisting of leading academics and industry specialists enable this degree to become a strong industry-linked pathway for students. Where upon successful completion of the course, students will be able to enhance their careers within the field, while enhancing the jobs roles to some of the following.

Digital Marketing Manager
SEO Specialist
Content Marketing Specialist
Social Media Manager
PPC (Pay-Per-Click) Specialist
Email Marketing Specialist
E-commerce Specialist
Digital Marketing Analyst
Influencer Marketing Manager

Special Remarks

Programme commencement is subject to management approval, for more Information please contact student admission counsellors.

Campus

Areas of study

Important Links

APIIT Sri Lanka is a reputable higher education institution established in partnership with Staffordshire University in the UK. APIIT also has academic liaisons with prestigious universities from Australia, Malaysia and Thailand.