MSc Marketing Management

Key Facts

Awarded By

Duration

15 months (Coursework & Dissertation)

Location

Colombo

Overview

This MSc Marketing Management degree – awarded by Staffordshire University, UK is an advanced course of study in marketing, management & leadership within rapidly changing business environments where teaching seeks to explore contemporary approaches to business and marketing practice.

Upon successful completion of the MSc. Marketing Management course, students will gain a thorough understanding of the following areas: Brand Development & Innovation, Brand Communication, Activation & Media, Digital Marketing – Strategy, Implementation & Management, Market Research – Quantitative & Qualitative including research metrics, Sales & Distribution, Marketing Finance, Competitor Intelligence & Economics, Brand Planning & Evaluation, Strategic Management, Culture & Leadership, and Managing People.

Teaching & Learning

Cross Cultural Management & Leadership
Strategic Marketing & Innovations
Strategy for Value Creation
Contemporary Digital Marketing Strategy
Economic Analysis of The Firm
Co-creation With Brand Communities
Dissertation

Student Support

At APIIT we have a range of support mechanisms in place to ensure you have assistance and guidance to complete your studies.

Academic and Library Support

Writing support including one-on-one sessions, group tutoring, and peer-assisted study sessions to help students with writing, including grammar, structure, assignment planning and citation guidance. More details

LinkedIn Learning in support of lifelong learning and continuous development of students leading to earn diverse certifications. Library Resources with access to academic journals, books, and databases, as well as guidance from librarians on research methods and other important information services requests. More details

Industry Liaison Services

Career counselling to in help students identify career paths, develop resumes, and prepare for interviews. Internship Programs by facilitating internships and work placements opportunities that provide real-world experience. Networking Events that connect students with potential employers and alumni networks. Skill Development Workshops on soft skills such as communication, leadership, and teamwork, which are critical for career success. Read more

ICT Services

Assistive Technology via state of art computer laboratories, IT security, Office 365, Leaning Management systems, digital learning platforms that help students. Read more

Mental Health and Well-being, Physical Health, Inclusion, and Diversity

Mental Health Counselling Services by a trained professional team to support personal challenges faced by students including stress, relationship concerns, personal attributes related concerns, addictions, sexual health concerns, educational challenges, family concerns and other pressing matters. Connect to support Fitness Opportunities promoting physical health via diverse sports. Read more

Disability Support to discuss accommodations for students with disabilities, such as note-takers, extended exam time, and accessible facilities Connect to support. Diversity and Inclusion Initiatives that promote an equitable, inclusive, safe environment with equal opportunities for all students from diverse backgrounds.

Financial Counselling

Financial Counselling that help students manage their finances, understand student loans, and apply for financial aid. Emergency Financial Assistance for students facing unexpected hardships Connect to support.

Community and Social Support

Student Organisations and Clubs that help students connect with peers who share similar interests. Uni Support from peer support groups and mentorship from faculty, staff, or upper-year students Reach Clubs and Societies.

Admission Requirements

A Degree in the field of Business

A Diploma | Professional Qualification in the feild of Business

with 3 years Industry experience

5 years Industry experience with no formal qualifications

will be considered as an exception

AND

Applicants must be able to demonstrate a good standard of English

Career Opportunities

With our eminent panel of lecturers consisting of leading academics and industry specialists – this degree offers strong industry-linked connections for students. Where upon successful completion of the course, students will be able to enhance their careers through corporate recruitment in major companies and MNCs within the Sri Lankan market.

Special Remarks

Programme commencement is subject to management approval, for more Information please contact student admission counsellors.

Request More Details From APIIT

Campus

Areas of study

Important Links

APIIT Sri Lanka is a reputable higher education institution established in partnership with the University of Staffordshire in the UK. APIIT also has academic liaisons with prestigious universities from Australia, Malaysia and Thailand.