BSc (Hons) Digital and Social Media Marketing

Key Facts

Awarded By

Duration

Three years (full-time) or Two years (accelerated)

Location

Colombo / Kandy

Overview

Digital marketing channels have revolutionised business operations. With the growth of markets and technologies, the scope for digital marketing is only going to continue to expand and there is an immense potential for its growth in Sri Lanka. The BSc (Hons) Digital and Social Media Marketing will equip students with the skills and experience that employers demand of modern marketing professionals.

We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. This experience will allow you to innovate and develop creative solutions for digital marketing challenges, while being mindful of ethical business and sustainability that will position you to create long-lasting value for your organisations and become responsible marketing professionals and business leaders.

Through this degree, you will study the full spectrum of contemporary digital and social media marketing.

The BSc (Hons) Digital and Social Media Marketing can be completed as a three-year or a two-year (accelerated) full-time degree awarded by Staffordshire University, UK.

As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters.

Teaching & Learning

In your first year you will learn about the important role marketing plays in the relationships between consumer and organisations. We will equip you with the skills needed to begin analysing digital marketing techniques and how to create content that would best fit into a social media strategy to leverage the variety of platforms used by organisations to communicate with their consumers. This will help you in identifying how improvements can be made to digital communications to better deliver your message and understand how market research and data can be used to align marketing activities to business objectives.

Your second year will follow on from this revising the previous year and improving on it with a variety of new skills for you to learn and utilise in the workplace. You will begin to look at how effective marketing strategies can be used to achieve growth in a organisation and how to responsibly manage the brand of a business on a global scale diving into how different cultures will perceive certain marketing strategies and understand the corporate, social and ethical aspects of a complex global market. While improving on data analysis skills and how it can be used beyond just social media and how to analyse consumer needs in a ever changing market by evaluating consumer values.

During your third year you will be able to further expand on the skills from the previous years and put them into practice working with an organisation of your choice to identify and area of research beneficial to the both of you. This will develop experience in consultancy and project management as you will get yourself immersed in real time problem solving while developing a set of recommendations based on your finding and present them to the organisation. The project could range from drawing up a social media strategy to helping the business improve its customer experience and website.

You will be taught via a combination of lectures, tutorials, and independent study. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be. To build further business links, there will also be career talks, visits and guest speakers from industry. You’ll learn from staff who bring a wealth of business experience and research expertise.

On successful completion of study, we will issue the following award: BSc (Hons) Business Management.

During your studies, you have access to many learning support platforms and e-resources. Additionally, in support of lifelong learning, we provide students the opportunity to use LinkedIn Learning for their continuous development and earn diverse certifications.

Modules

Year 1

Year 1:

Marketing in the Business Environment
Advertising and Marketing Communications
Digital Content Creation
Social Media Strategy
Digital Marketing Techniques
Monitoring and Measuring in Digital Environments

Year 2

Year 2:

Digital Marketing Strategy
Data Analysis and Visualisation
Managing Global Digital Brand Responsibility
Consumer and Organisational Behaviour
Digital Customer Experience
Elective Module (Semester 2)

Elective modules: Operations Management, Sustainable Business Development

Year 3

Year 3:

Corporate Reputation and Ethics
Strategic Marketing Management
Marketing Research

Admission Requirements

The minimum qualifications required for admission to the programme on the standard route are:

A. GCE Advanced Level

Sri Lankan: 3 passes or
London, Cambridge or Edexcel : 3 D passes or
Any combination totalling to 12 points from the following tariff scheme:

GCE Advanced Level

(Sri Lankan/Edexcel/Cambridge)

Grade

D/S

Points

B. APIIT Sri Lanka Business Foundation

and

GCE/GCSE Ordinary Level (Sri Lankan/Edexcel/Cambridge) with a Credit pass (Grade 4) for English

C. An equivalent qualification, subject to approval from Staffordshire University

The minimum qualifications required for admission to the programme on the accelerated route are:

A. GCE Advanced Level (Sri Lankan/Edexcel/Cambridge)

3 C passes

and

B. GCE/GCSE Ordinary Level

Credit pass (Grade 4) for English

You may apply with pending A/L results. Applicants with additional qualifications may receive advanced entry subject to approval from Staffordshire University.

Career Opportunities

This course offers a wide range of career options in digital and social media marketing or more traditional marketing roles. In recent years, graduates have entered a range of marketing roles in in the public and private sectors. Many have set up their own successful businesses. With this degree you may you may find yourself pursuing a career as a…

Digital Marketing Manager
Social Media Manager
Content Manager
SEO Manager
Marketing Analytics Manager
AI Specialist
Customer Journey Analyst

Special Remarks

Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module. Elective modules will be offered based on demand.

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Campus

Areas of study

Important Links

APIIT Sri Lanka is a reputable higher education institution established in partnership with the University of Staffordshire in the UK. APIIT also has academic liaisons with prestigious universities from Australia, Malaysia and Thailand.