Ms. Meedumi Wijesekara graduated with First Class Honours in Business Administration (Specialized in Marketing Management) from the University of Ruhuna (GPA 3.8/4.0) and holds a Postgraduate Diploma in Business Management from the Institute of Management of Sri Lanka (IMSL). She worked as a Demonstrator at the University of Ruhuna, where she gained valuable teaching, organizational, and managerial skills. Additionally, she has served as a visiting lecturer at the Open University of Sri Lanka. Her research interests include green consumerism, sustainable supply chain management, and consumer switching behaviour, resulting in several publications in these fields.
Recent publications
University of Kelaniya- Conference Paper 2024
Sri Lanka Forum of Entrepreneurship (SLFE)- Determinants of Consumer Switching Behaviour of Mobile Telecommunication Service Industry in Sri Lanka: Evidence from Consumers in Galle District.
Sri Lanka Medical Association (SLMA)- Ceylon Medical Journal– 2024
The role of Artificial Intelligence in Undergraduate Medical Training.
University of Ruhuna- 19th Academic Sessions 2022
Factors affecting consumers’ purchase intention of green products in the context of Sri Lankan food and beverage industry: A study based on the Theory of Planned Behaviour.
