Doctor of Business Administration (DBA)
Key Facts
Awarded By

Duration
3 years
Location
Colombo
Start Date: 16th August, 2026
About APU

Malaysia’s Premier
Digital Tech University

100% Employability Rate

5-Star Excellence Rating
(SETARA)

Ranked No.16 for International
Students in the World

268 Awards in 2025 –
National & Global
Recognition!

More than 90,000 Graduates
& Alumni



Unique Features of APU Doctor of Business Administration
The APU DBA programme has a unique digital emphasis and is a technology-infused leadership programme that focuses on future-proofing leaders in a highly volatile and uncertain future. The content of each module is carefully designed through collaboration with business and covers the following topics:








FinTech – developed through professional engagement with MyFin.
Economics – teaching & research content infused through consultation with professionals from the Economic & Social Research Council, UK (UKRI).
Digital Thinking – inclusion of professional talks/seminars/guest lectures by Startup Malaysia and other organisations, powered by Design Thinking principles.
Leadership – collaborative case studies from the Engineering Council UK (ECUK) via the Education & Skills Strategy Board of IMechE-UK.
Data Science – supported by software tools powered by SAS Institute Inc (USA).
Digital Business Transformation – content related to business with Analytics and Artificial Intelligence platforms driven by TIBCO, USA.
Marketing – research content in consultation with Marketing Research Society of Malaysia (MRSM).

FinTech – developed through professional engagement with MyFin.

Economics – teaching & research content infused through consultation with professionals from the Economic & Social Research Council, UK (UKRI).

Digital Thinking – inclusion of professional talks/seminars/guest lectures by Startup Malaysia and other organisations, powered by Design Thinking principles.

Leadership – collaborative case studies from the Engineering Council UK (ECUK) via the Education & Skills Strategy Board of IMechE-UK.

Data Science – supported by software tools powered by SAS Institute Inc (USA).

Digital Business Transformation – content related to business with Analytics and Artificial Intelligence platforms driven by TIBCO, USA.

Marketing – research content in consultation with Marketing Research Society of Malaysia (MRSM).
What We Teach
The DBA programme is designed for executives, professionals and leaders to prepare them for digital transformation, by:
- Applying innovation and technology in problem-solving-guided by Design Thinking ideals.
- Employing real-world coaching and providing an entrepreneurial outlook via our in-class and value-added activities.
- Participating in thought leadership sessions delivered by our academic staff and Industry partners.
- Learning and collaborating in a highly dynamic and interactive world-class environment.
- Future-proofing themselves and enabling them to lead digital transformation in organisations.
The Benefits of The Programme
- Prepares you to address the challenges within an increasingly Volatile, Uncertain, Complex and Ambiguous (VUCA) digitalised world.
- The knowledge and experience gained via DBA will allow you to sharpen your skills and competencies in decision making, strategic thinking, and problem solving – be it for work or personal aspirations. The programme is also designed to enhance your research skills which can be applied to strategic formulation, policy formation and organisational risk assessment and mitigation plans.
- The DBA programme has a unique digital emphasis and is a technology-infused leadership programme that focuses on future-proofing leaders in a highly volatile and uncertain future.
- The Malaysian Institute of Accountants (MIA) has endorsed DBA to enhance and progress existing business knowledge, gaining perspective of contemporary business issues, future trends, and complex problems that require analytical skills to solve.
Modules & Dissertation
The emphasis of the DBA programme is on collaboration, interpersonal relationship building and applied experiential learning. Students are required to complete 10 taught modules on the DBA which are delivered in a combination of online and face-to-face blended learning modes depending on the module.
- Strategic Management for Integrated Value Creation
- Accounting and FinTech in Digital Transformation
- Advanced Marketing Intelligence and Research
- Research Methodology
- Leadership and Organisational Science
- Digital Thinking and Innovation Management
- Data Science and Business Analytics
- Quantitative Research OR Qualitative Research
- Digital Business Transformation
- Global Economic and Business Issues
- Dissertation
The modules are assessed through flexible assessment methods with minimal examinations, catering to the needs of busy working professionals.
Instructional Design and Delivery
Learning is supported by materials, tasks, and activities provided through the Institution’s Learning Management System. The fundamental delivery mode of the programme encompasses the following:
- Face to Face Learning
- Guided Online Learning
- Self-Managed Learning
- Group Discussion and Presentations
- Case Studies Analysis
- Seminar Discussion with Guest Speakers
Admission Requirements
| Minimum Entry Requirement | |
|---|---|
| All Students |
|
Facilities at APIIT







