Doctor of Business Administration (DBA)
Key Facts
Awarded By
Duration
3 years
Location
Colombo
Apply for June/July intake
Overview
The DBA programme is designed for executives, professionals and leaders to prepare them for digital transformation, by:
- Applying innovation and technology in problem-solving-guided by Design Thinking ideals.
- Employing real-world coaching and providing an entrepreneurial outlook via our in-class and value-added activities.
- Participating in thought leadership sessions delivered by our academic staff and Industry partners.
- Learning and collaborating in a highly dynamic and interactive world-class environment.
- Future-proofing themselves and enabling them to lead digital transformation in organisations.
- The DBA prepares you to address the challenges within an increasingly Volatile, Uncertain, Complex and Ambiguous (VUCA) digitalised world.
- The knowledge and experience gained via DBA will allow you to sharpen your skills and competencies in decision making, strategic thinking, and problem solving – be it for work or personal aspirations. The programme is also designed to enhance your research skills which can be applied to strategic formulation, policy formation and organisational risk assessment and mitigation plans.
- The DBA programme has a unique digital emphasis and is a technology-infused leadership programme that focuses on future-proofing leaders in a highly volatile and uncertain future.
- The Malaysian Institute of Accountants (MIA) has endorsed DBA to enhance and progress existing business knowledge, gaining perspective of contemporary business issues, future trends, and complex problems that require analytical skills to solve.
The emphasis of the DBA programme is on collaboration, interpersonal relationship building and applied experiential learning. Students are required to complete 10 taught modules on the DBA which are delivered in a combination of online and face-to-face blended learning modes depending on the module.
Pre-Requisite Modules (for non-business students)
Duration: 1 month (Full-time), 2 months (Part-time)
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Modules
- Strategic Management for Integrated Value Creation
- Accounting and FinTech in Digital Transformation
- Advanced Marketing Intelligence and Research
- Research Methodology
- Leadership and Organisational Science
- Digital Thinking and Innovation Management
- Data Science and Business Analytics
- Quantitative Research OR Qualitative Research
- Digital Business Transformation
- Global Economic and Business Issues
- Dissertation
The modules are assessed through flexible assessment methods with minimal examinations, catering to the needs of busy working professionals.
Unique Features of APU Doctor of Business Administration
The APU DBA programme has a unique digital emphasis and is a technology-infused leadership programme that focuses on future-proofing leaders in a highly volatile and uncertain future. The content of each module is carefully designed through collaboration with business and covers the following topics:
- FinTech – developed through professional engagement with MyFin.
- Economics – teaching & research content infused through consultation with professionals from the Economic & Social Research Council, UK (UKRI).
- Digital Thinking – inclusion of professional talks/seminars/guest lectures by Startup Malaysia and other organisations, powered by Design Thinking principles.
- Leadership – collaborative case studies from the Engineering Council UK (ECUK) via the Education & Skills Strategy Board of IMechE-UK.
- Data Science – supported by software tools powered by SAS Institute Inc (USA).
- Digital Business Transformation – content related to business with Analytics and Artificial Intelligence platforms driven by TIBCO, USA.
- Marketing – research content in consultation with Marketing Research Society of Malaysia (MRSM).
Career Opportunities
- Management Analyst
- Business Consultant
- Business Research Analyst
- Market Research Analyst
- Entrepreneur
- Economist
- Professor
- Chief Marketing Officer (CMO)
- General Manager
- Analytics & Reporting Manager
- Decision Analytics Manager
- Management Consultant
- Chief Executive Officer (CEO)
- International Marketing Manager
