Amir Zulfikar

Lecturer

BSc. (Hons) International Business Management – University of Staffordshire

Master of Business Administration – Postgraduate Institute of Management

Level 7 Postgraduate Diploma in Professional Marketing (Reading) – Chartered Institute of Marketing

Mr. Amir Zulfikar is a Lecturer at APIIT Business School, where he serves as the Co-Coordinator for the Self & Society module. A proud APIIT graduate, he studied International Business Management and has completed his Master of Business Administration (MBA) at the Postgraduate Institute of Management (PIM). He is also pursuing professional qualifications with the Chartered Institute of Marketing (CIM).

Amir’s journey into academia was inspired by a genuine passion for sharing knowledge and creating learning experiences that help students connect academic concepts with real-world practice. His teaching interests span areas such as Information Systems, Business Research Methods, Digital Literacy and Communication, Self and Society, and Data-Driven Decision Making.

His teaching approach combines technology-enhanced learning with experiential and collaborative methods, including business simulations, digital learning platforms, interactive challenges, and peer-learning activities. Through this approach, Amir aims to create engaging, practical, and contemporary learning experiences while encouraging students to develop the critical thinking and digital capabilities required in an increasingly AI-enabled world.

Publications

APIIT International Research Conference 2025 (AIRC 2025)
Factors affecting low customer awareness at Supershine
Fernando, A. R. P. & Zulfikar, M. A.
Factors influencing low passenger numbers at FitsAir
Gunasekara, V. T. & Zulfikar, M. A.